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Moschino: High on Controversy

October 9, 2016

 

 

Moschino, a luxury Italian fashion house known for its bright colors and fun, daring styles, has come under fire for their Spring/Summer 2017 Capsule Collection. The collection featured prescription-themed apparel-- everything from clutches with drug capsules embedded in them, to pill-decorated dress and actual prescription bottle handbags. Anti-drug activists have claimed Jeremy Scott, Moschino's creative director, has glamorized drug culture through this collection. The activists have moved to persuade major department stores to stop selling the controversial collection.

 

The controversy most notably started by Randy Anderson, an addiction counselor in Minneapolis. He started an online petition via Change.org which has now reached about 1,500 signatures. Anderson, a recovered drug addict himself, writes, "These accessory items you are choosing to market and sell to the public for profit... will most likely promote more drug use. Do you have any idea of the message your company is sending to those who have suffered the loss of a loved one due to a drug overdose? Have you not seen the countless number of media reports on overdose deaths from prescription pain medication, including the rock and roll icon Prince? Do you have no moral responsibility in what type of products your company promotes for public use?"

 

The petition called for Nordstrom, Saks Fifth Avenue, as well as Moschino itself to remove the new Moschino line from their stores as the apparel glamorized the current drug and prescription epidemic in the US. Many petition participants are not only ant-drug activists, but also family members of those who have succumbed drug addictions. The petition has already partially succeeded-- Nordstrom has announced removal of the line in its stores.

 

Moschino reached out to Fox News on Wednesday and defended its collection, stating, "There was never any intent to promote prescription drug abuse. The Moschino capsule collection was inspired by a play on the word 'capsule' translated literally as a collection of 'capsule-themed' products... We are disheartened to hear that there has been a misunderstanding of the underlying theme of the collection."

 

So do the masterminds at Moschino really think of pill-popping as a fashion forward trend? Interestingly enough, Moschino's founder Franco Moschino "used his ads to campaign against drugs," according to Vogue Runway. As the aforementioned Fox News article states, "A lesser exposed but equally relevant piece of the collection clearly states 'Just say MoschiNO' referencing the 'Just Say No' anti-drug campaign." In an interview with Yahoo! Style backstage at the Capsule Collection show, Scott explained, "It’s literally a collection of capsules. I always say, fashion is the only drug I do. It keeps me going."

 

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